Cinematography by: Boy Yniguez Directed by: Sid Maderazo Product: Electronics Company Year: 2012 The idea behind the design was to create varying worlds that would reflect the character of the products that the Client wanted to feature in the TV spot. This project presented challenges in the initial conceptualisation stage as well as challenges in its execution due to the scale of the set builds and the time allotted in making them. To solve this, my recommendation was to hire two Head Set men who with their respective groups constructed the big sets simultaneously so as to maximise the short preparation time.
Cinematography by: Boy Yniguez Directed by: Sid Maderazo Product: Body Soap Year: 2012 This project required me to create a shower area that blended with nature and instead of building it in a controlled environment such as a studio, my recommendation was to find a location with an existing yet empty garden and allow me to re design and re landscape the space to look like the garden that we wanted to achieve. Garden Location before the Dress Up
Cinematography by: Boy Yniguez Directed by: Cholo Laurel Product: Fabric Softener Year: 2011 This set was inspired by high end boutiques with colours and textures that complimented the packaging of the product being featured in the commercial.
