Directed by: Sid Maderazo
Product: Electronics Company
The idea behind the design was to create varying worlds that would reflect the character of the products that the Client wanted to feature in the TV spot. This project presented challenges in the initial conceptualisation stage as well as challenges in its execution due to the scale of the set builds and the time allotted in making them. To solve this, my recommendation was to hire two Head Set men who with their respective groups constructed the big sets simultaneously so as to maximise the short preparation time.
To preview the aired TVC material, please click the link provided below: